Pup culture①

     Mobile phone adoption in Japan is 92.4% (March, 2011) according to a survey by the Cabinet Office. (http://www.esri.cao.go.jp/en/stat/shouhi/shouhi-e.html) In particular, smart phones are extremely  popular nowadays. In Japan 'iPhone 3g' started to sell in July 2008, and then 'iPhone 3GS' started to sell in June 2009. After that Japanese mobile phone companies, such as Docomo and AU by KDDI, started to sell smart phones. The number of people who use conventional mobile phone is far larger than that of smart phones. However, the number of smart phone users has been increasing recently. Because smart phones are useful in business and job hunting, they are popular among the young people (20~44). (http://www.auncon.co.jp/corporate/2011/20110223.pdf)

      I think one kind of the pop culture in Japan is the smart phone. We call it 'sumafo' ＾＾*/